New India Abroad

  Following the Prada ' sandal scandal' , Indian brands are witnessing a surge in demand for traditional footwear like Kolhapuri sandals. New India Abroad reports that local artisans and footwear sellers are leveraging nationalist pride and cultural heritage to revive this centuries-old craft. The controversy began when Prada showcased designs resembling Kolhapuris in Milan without crediting their 12th-century Indian origins. In response, Indian sellers have highlighted the rich legacy and craftsmanship of these ethnic slippers, fueling a wave of support and increased sales. This moment is turning into an opportunity for Indian businesses to reclaim their narrative and promote indigenous products on global platforms. For more information Visit us :   https://www.newindiaabroad.com/english/business/after-prada-sandal-scandal-indian-brands-tap-heritage-pride-to-boost-sales