New India Abroad

  Online spending across U.S. retailers jumped by a massive $24.1 billion from July 8 to 11, as consumers rushed to grab steep discounts during what Adobe Analytics calls " Black Friday in Summer ." This surge surpassed Adobe’s forecast of 28.4%, reaching 30.3% sales growth during major events like Amazon Prime Day. Retail giants such as Amazon, Walmart, Target, and Best Buy rolled out aggressive promotions, especially on back-to-school items, electronics, and apparel. Amazon extended Prime Day to 96 hours, doubling its usual 48-hour window. Consumers, eager for value, traded up on high-ticket items they might otherwise skip. This year’s sales growth outpaced the $14.2 billion and 11% rise recorded during the same period last year. Adobe noted that Prime Day has become a key back-to-school shopping season, allowing consumers to beat the rush while saving money. Amid trade tensions and upcoming August 1 trade agreement deadlines, shoppers seized the moment to secure deals,...